About Us

Though our family-owned organization didn’t actually begin until 1977, our story begins back in 1956 when Gordon F. Boucher first started work as a car salesman. He was passionate, friendly, and he knew he could do better. When he finally had the opportunity to open his own dealership in 1977, he did so, and he built an auto group that people still love to shop with today. Now, with many brands and dealerships all across Southern Wisconsin, we can serve so many people and we get to work with so many people too, but we are still a local family-owned business. Gordon’s sons are still working in Southern Wisconsin and still doing things the Boucher way.

We ride with our customers every mile. That means from the moment you set foot on our lot until you drive off, and even long after, our team will be there with you to provide support, service, accessories, and more. Come to us at our convenient Greenfield location to get anything that you want from Nissan or even our used inventory. We serve all the surrounding areas too including Milwaukee, Wauwatosa, Oak Creek, West Allis, West Milwaukee, and more. Come out to see us today, but until then, let our website introduce you to us and what we have to offer.

At Gordie Boucher Nissan of Greenfield, we maintain a large inventory that celebrates the breadth of all that Nissan has to offer. With the SUVs like the Kicks, Rogue, Murano, and Pathfinder, alongside sedans like the Sentra, Altima, and Maxima, we have the models that you want. We also have the Titan, Titan XD, and the Frontier. There are other Nissan models in our inventory too including the Leaf, Armada, and even the GT-R. You can find them all online, or you can see it all in person at Gordie Boucher Nissan of Greenfield.

We also have a large pre-owned inventory that we can set you up with. Everything from pre-owned Nissan models to used models from other popular brands can be found on our lot and on our website. We always take the time to ensure that our used inventory has the quality that you want from a vehicle. Don’t forget, you can also rely on us for any service or Nissan parts that you may rely on.